Develop winning products and services rooted in consumer needs.
Only 30% of new products succeed. So how do you ensure that yours makes the cut? By bringing consumer insight to the heart of the product development process, we can help you design and launch products and services that outperform the competition.
We work with businesses providing NPD market research services to support them on their innovation journey.
We partner with brands from the outset, helping them generate ideas and shortlist the right concepts to take forward. Then working in close collaboration, we’ll help you to refine, develop and test these further to create marketing-beating products and services. Working with us, you’re in safe hands. Our team has been behind successful product launches for a host of global brands.
New product development research:
Proposition development
Find the reason to believe behind your brand and what it offers.
Concept testing
Identify the strongest concept(s) to take forward for further iteration and development.
Concept validation
Identify the strongest concept(s) to take forward for further iteration and development.
Product testing
Optimise your products and services to set your business up for success.
Pricing research
Find the optimum price point for your product or service.
